Top 10 Proven - Internet Marketing Strategies - to Boost Your Business and Increase ROI
The constant rise of new technologies and shifting audiences means disruption has become the norm for online marketers.
They now face intense competition in a highly fragmented and overcrowded marketplace.
Today’s digital marketing landscape is more challenging than ever, but many Internet marketing strategies can boost marketing effectiveness.
Use these 10 tactics as part of your internet marketing strategy to differentiate from competitors and engage your target audience.
1. Search Engine Optimization (SEO)
Search Engine Optimization, commonly known as SEO, is a critical part of any Internet marketing strategy.
It involves structuring your website’s design and content to increase the chances of being featured on search engine result pages.
When executed correctly, SEO can reduce customer acquisition costs by up to 90%. Maximize your SEO efforts by understanding how your audience uses organic search and identifying the keywords they are most likely to type in when looking for your products or services.
2. Email Marketing
Valued at $7.5 billion in 2020, the global email marketing market is set to double by 2027.
Make sure your internet marketing strategy includes email campaigns that align with your business's size and structure.
Begin by growing your email list with easy opt-in options for your target audience, starting from your site’s contact page. Email marketing can play a key role in connecting with your customers.
3. Content Marketing
Engaging consumers with valuable content is an essential part of an internet marketing strategy.
This approach can include emails, SEO, blog articles, instructional videos, and downloadable guides.
Content marketing builds relationships and loyalty beyond just promoting products.
To start, focus on the biggest pain points your audience faces, and create content that addresses those challenges. This will make your internet marketing strategy more impactful.
4. Social Media Marketing
5. Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a crucial technique in any digital marketing tactic. CRO focuses on increasing the percentage of users who take desired actions on your website or mobile app, like adding items to a cart or filling out forms.
To improve CRO, identify key actions in your customer’s journey and remove obstacles to create a smoother experience.
Integrating CRO into your digital marketing tactic will help lower customer acquisition costs.
6. Paid Marketing
Paid marketing is an essential component of an effective Online marketing strategy. Instead of waiting for customers to find you, paid advertising campaigns like pay-per-click (PPC) allow you to actively seek them out.
Google reports that businesses using their PPC services often achieve an eightfold return on investment. Simplify your PPC campaigns for better results, ensuring they align with your broader online marketing strategy.
7. Influencer Marketing
Influencer marketing is another valuable tactic within a comprehensive internet marketing strategy.
This method involves partnering with social media influencers to promote your products or services to a larger audience.
While you don't need to work with influencers who have millions of followers, identifying influencers your audience trusts can be an effective and affordable way to enhance your brand awareness.
8. Web Design
Good web design is fundamental to a successful internet marketing strategy.
Beyond creating a visually appealing website, web design improves mobile responsiveness, site speed, and searchability, leading to increased traffic and conversions.
To optimize your web design, ensure it is aligned with the key actions you want users to take. A well-designed website will support your broader internet marketing strategy by driving higher conversions.
9. Affiliate Marketing
Affiliate marketing is an increasingly popular element of many Internet marketing strategies.
In this approach, you pay partners to promote your products or services, often offering a commission for each sale they generate.
Affiliate marketing is especially effective for e-commerce brands.
Start by joining an affiliate network to connect with promoters who align with your internet marketing strategy.
10. Reputation Management
Managing your brand’s reputation is a crucial part of any internet marketing strategy.
As your brand grows, it’s essential to stay on top of reviews and feedback.
Responding to customer reviews in a timely, professional manner will enhance trust and customer loyalty.
Starting New Online Marketing Strategies
Implementing a successful Online marketing strategy involves more than just checking off tasks.
Your efforts must work together cohesively to move potential customers from awareness to trust, ultimately converting them into paying clients.
Luckily, there are tools to support your online marketing strategy.
For instance, Adobe Marketo Engage helps with customer engagement across complex B2B buying journeys.
As a complete lead management solution, it integrates marketing and sales teams to nurture leads, optimize content, and measure performance across multiple channels, ensuring your internet marketing strategy is comprehensive and effective.